The increase of the hottest order volume drives th

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The increase in orders has led to a rise in performance. Customized home furnishing has entered a period of rapid development.

as an emerging segment industry, in recent years, the customized home furnishing industry has been using spider system programs that can actively collect pages from the Internet, such as nefia (002572), haolaike (603898), dinggu, Shangpin home furnishing, Piano (002853) and europay. Consumers' acceptance of home customization is getting higher and higher. The industry expects that with this change in the capital and consumer markets, the customized home furnishing industry will gradually become standardized and enter a period of rapid development

performance increases year by year

the data shows that the performance and profits of several leading domestic customized home furnishing enterprises have increased year by year in recent years

On March 30, haolaike released its 2016 annual report. In 2016, the company achieved an operating revenue of 1.433 billion yuan, an increase of 32.44% year-on-year; The net profit attributable to shareholders of listed companies was 252million yuan, an increase of 55.30% year-on-year

Sofia's 2016 annual report shows that the company achieved a total operating income of 4.53 billion yuan in 2016, an increase of 41.75% over the same period last year, and a net profit increase of nearly 45%, which is the best year in the past three years

according to the prospectus of europay home (603833), the company achieved operating revenue of 4.751 billion yuan, 5.607 billion yuan and 7.134 billion yuan respectively from 2014 to 2016, with net profits of 385 million yuan, 482 million yuan and 943 million yuan respectively

according to the 2016 annual report recently released by dinggu Jichuang home, the revenue during the reporting period was 725 million yuan, an increase of 25.91% over the same period last year; The net profit attributable to the shareholders of the listed company was 40.4162 million yuan, an increase of 114.11% over the same period last year; The basic earnings per share was 0.48 yuan, a year-on-year increase of 118.18%

Shangpin homestead, which has just been listed, achieved operating revenue of 1.912 billion yuan, 3.087 billion yuan and 4.026 billion yuan from 2014 to 2016 respectively; The net profit was 130 million yuan, 139 million yuan and 255 million yuan respectively

order volume continues to grow

for the substantial growth of performance and profit, customized home furnishing enterprises mostly attribute it to the continuous growth of order volume

haolaike said that the company's operating revenue last year increased by 32.44% over the same period last year, mainly due to the increase in the single value of customers and the number of orders. The increase in net profit was mainly due to the increase in operating revenue, the increase in gross profit margin and the decrease in the rate of selling expenses

Sofia home said that on the one hand, the order volume continued to grow; On the other hand, the customer unit price is also growing, and more and more customers choose other customized furniture other than the wardrobe

dinggu Jichuang home also said that the main reason was the increase in operating revenue due to the increase in sales

however, pan Wenshan, Sophia's secretary, also pointed out that the penetration rate of customized furniture in the entire furniture market is still very low. In 2016, the output value of the whole furniture industry in China exceeded 800billion, while that of the building materials industry was almost the same or even larger. Wardrobe and cabinet just span the two major industries of furniture and building materials, but the penetration rate in these two industries was very low at that time

Pan Wenshan said that from the perspective of European and American markets, especially in Europe, the penetration rate of customized furniture can reach 70% - 80%, and the current penetration rate in China is about 20%, so the growth of the industry can continue for a long time

according to the calculation of CICC, the market size of the domestic customized home furnishing industry was about 200billion yuan in 2016, and it is expected to maintain a growth rate of more than 20% in the next two years

it can be predicted that with the continuous improvement of product awareness and market demand, customized household products that tend to be personalized and integrated will occupy more market share as the customized household products effectively extend the range of electric vehicles

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